About
FINO

A Story of Passion, Purpose, and Partnership FINO Tequila is the culmination of visionary entrepreneurs, global icons, and master distillers who dared to challenge industry norms. Founded by leaders in business, technology, and sports—including cricket legend Yuvraj Singh—FINO embodies a relentless pursuit of excellence.

Crafted in the highlands of Jalisco, Mexico, FINO Tequila is the result of time-honored craftsmanship blended with modern ambition. Every bottle is a reflection of our commitment to purity and quality — 100% Blue Weber Agave, traditionally slow-roasted, double-distilled, and additive-free. It's tequila for those who demand authenticity, elegance, and a story worth sharing.

From hand-harvested agave to our slow-roasted, additive-free production, every bottle tells a story of tradition and innovation. More than a drink, FINO represents a mindset: "Failure Is Not an Option.

FINO is more than just tequila — it’s a lifestyle brand that celebrates achievement, resilience, and living life without limits.

Meet the Founders

Yuvraj Singh

Chief Shot Caller
Yuvraj brings his relentless winning mindset to FINO, elevating the brand to a global stage. His journey of resilience and excellence mirrors the brand's core philosophy — Failure Is Not an Option.

Nick Patel

Chief Visionary Officer
A serial entrepreneur with expertise in scaling luxury brands, Nick envisioned FINO as a tequila that embodies both success and craftsmanship. His deep understanding of premium markets drives the brand’s luxury positioning.

Vikram Kumar

Chief Revenue Officer
A global business leader and technology innovator, Vikram's passion for precision and quality ensures FINO maintains uncompromising standards across product development, operations, and global strategy.

Sonali Patel

Chief Creative Officer
Sonali oversees FINO’s visual identity and creative storytelling, ensuring every touchpoint reflects the brand’s aspirational ethos. From bottle design to campaign visuals, her creativity shapes FINO’s luxury appeal.

Jana Iyer

Chief Product Officer
With a passion for craftsmanship and flavor, Jana curates FINO’s product experience — from perfecting taste profiles to ensuring every variant meets the highest standards of smoothness, authenticity, and elegance.

Paroon Chadha

Board Chair
A tech entrepreneur and investor, Paroon’s strategic insights, business acumen, and commitment to excellence help guide FINO’s expansion and global reach. His personal connection to Yuvraj adds heart and purpose to the brand’s journey.

About FINO